Interview with "Cookbook Fetish" cookbook reviewer!

 

Welcome Julie Wallace, cookbook blogger and host of Cookbook Fetish!

Overwhelmed by her cookbook collection, each week Cookbook Fetish tries recipes from a single cookbook and writes about her experience. And the photos are luscious.

Let’s talk to Julie and see how “reviewing” cookbooks work.

Amber: How do you choose a recipe to cook as a sample from a cookbook?

Julie: First, I browse the book and see what catches my eye and my tongue or imagination. What recipe tickles my fancy? And what is my fancy, anyway? 

Generally, though, as I'm reading I make a list of interesting recipes, then narrow it down to the 3-5 that I will cook and write about. I try to get a cross-section of recipes: an appetizer, a main dish, a dessert or some combination like that. I feel this gives the reader a better understanding of the essence of the cookbook.

And, unlike a lot of food blogs, I don't post many recipes due to copyright issues. It takes a lot of work to type each and every recipe out exactly as it's written in the book, or to chase down the publisher or writer for permission to use the recipe.  Some recipes you'll be able to tell how to prepare the dish based on what I'm writing, while with others you may need to get a copy of the cookbook for yourself. 

Amber: What about the literary aspects of a cookbook?

Julie: Funny you should ask that. I just picked up a copy of a decidedly literary cookbook: Kafka's Soup: A Complete History of World Literature in 14 Recipes. It is a parody, complete with recipes and recipe instructions written in the style of authors Jane Austen, Raymond Chandler, Franz Kafka, Marcel Proust, Graham Greene and others. Literature and cookbooks go together very well.

I can't tell you how many lovely meals I've had with a novel of some sort for a companion. I also couldn't begin to count the number of cookbooks I've poured through, eating up every word to learn techniques or savor the flavor vibrating in the descriptions. In the course of a long day, I can easily devour an entire novel - why would a cookbook be any different? 

Amber: How is reviewing a cookbook different than a review of other books?

Julie: Books tickle the imagination. If you're reading a novel, you are actively participating in the formation of the story, albeit the story is in your head. You see the characters and the locations - even if you've never been to Istanbul or New York or Savannah before. The same is true with reviewing cookbooks, except I get to literally try out the story the chef is telling through recipes. For example, I recently reviewed the Tupelo Honey Cafe cookbook. Tupelo Honey Cafe is in Asheville, North Carolina and prides itself on organic, local ingredients, even maintaining an organic farm just outside of Asheville to supply the restaurant. So the story of the cookbook weaves in and around these fresh ingredients as well as imbues the reader with a sense of location: there are photos of Asheville through the years as well as quotes regarding the town.

Amber: What Cookbooks would you recommend for a basic cookbook collection?

Julie: Everyone needs one basic cookbook that covers everything. For that purpose, I'm a big Joy of Cooking fan and, despite the messy history the book has, and rely on it often. I learned to cook vegetarian using The New Laurel's Kitchen. For exploring the complexities and possibilities of flavor, check out The Flavor Bible - simply reading the various combinations makes my mouth water. Also, if your favorite restaurant has a cookbook, go get it and see if you can recreate the dishes you've enjoyed while dining. Above all, get cookbooks that truly excite you!

Amber: And one more question everyone is asking: You share a name with a famous cook and a famous cooking blogger. Yes, we’ve all read and seen Julie and Julia. So, do you feel that your blog will be confusing to foodies :o) ?

Julie: (Giggles.)

Check out Cookbook Fetish

Recent cookbooks include the

I Hate to Cook Book

& The Grit
And don't miss
Red, White & Greens: The Italian Way with Vegetables 
&
  Backstage Pass: Catering to Music's Biggest Stars.

Leave Julie a comment.

Tell her about your favorite cookbook.

Julie Wallace's Event Planning Tips

Welcome Julie Wallace, (writer, poet, editor, trainer, and event planner) Today, I’d like to pick your brain on planning an event.

First,, Julie, please tell us about your experience in planning programs and events.

I've worked on a variety of events from poetry readings to fashion shows to simple high school fund raisers. I also spent two years working for a large non-profit. Currently I work at a software company in sales, marketing, and training. And I've seen a lot of badly organized events, so I know what not to do! Being active in the Genealogical Society of Isabella County, however, has really given me the opportunity to wear many hats. I’ve used organizational and computer skills to compile a database of first families in the county, and also written all of the promotional pieces for our annual open house event.

How did your successful “Family History Detective Day” come into being?

Not long ago I dived into researching my family history and found a supportive group: the Genealogical Society of Isabella County, (MI). While the organization had enthusiastic members and had worked on a variety of projects, they were looking for a way to reach the community and share knowledge and resources. Someone suggested and open house and I volunteered to chair the event.. Our “Family History Detective’s Day” featured speakers, representatives from organizations, and prizes; it was a free event and open to the public. We had about fifty people attend – not bad for our first year. In four months the committee met, brainstormed, planned the event, and hosted it without any major catastrophes, and we’re getting ready to do another one this coming October 17. What are the most important pieces in planning an event?

Planning and promotion. You've got have a schedule and know who's going to be doing what and when. Spending time on the details will pay off on the day of the event. Then the actual event day, you don't have to worry. Your ability to control all of the details is gone, so you have to relax, and go with the flow of the day.

Promotion is crucial. Without it, you do not have people attending. And without people you have one sad event. So promotional ideas are perfect for brainstorming with the organizing committee. Get creative! Don't just stop at the local newspaper or radio stations and call it good. Get flyers out there at local businesses. You've got to reach people and entice them to attend. Check out Meeting & Event Planning for Dummies or The Complete Idiot’s Guide to Meeting & Event Planning for the basics.

Last week Deborah Schneider, who plans events for the King County (WA) Library System described Romance Extravaganza. If a group of authors wanted to do something like this, what advice would you give them?
Plan and promote. Pick a chairperson. Set your budget. Brainstorm and get creative. Have fun planning. I think the type of approach Deborah described could work for any genre - think about Crime & Punishment for mysteries/detectives/police stories), or Joke-A-Minute for a celebration of joke books. What about poetry readings or cooking demos? Hire local actors to dress & act as characters. Tie it in with other events happening around town, for example, 2009 is the 150th anniversary of Isabella County. There are many events scheduled throughout the year. The Genealogy Society is sponsoring two events this fall. First, there will be a Victorian Funeral Tea and Cemetery Walk. that features a fancy tea discussing Victorian Funeral customs; then participants stroll through a nearby cemetery and meet local actors dressed as ‘famous folk’ from the area who just happen to be buried in the cemetery. I’m also on the committee for the Historical Fashion Show, so we’ll be gathering authentic clothing from the past 150 years soon. How’s that for events for writers to love? I can feel historical romance plots thickening already!

Thanks for the tips and ideas to get authors thinking creatively. Besides events, Julie, what are you working on?
I’m writing a food-inspired memoir tentatively titled "Essays To Eat By." I'm becoming active in the online writing world, and would love to connect with other writers and editors.

Find me on Facebook and Twitter.

Photos: Genealogist Larry Noyes in costume as an undertaker, Julie Wallace (in red) at “Family History Detective’s Day”